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Smart Primer
Primed Perfection.
Our Smart Primer hydrates, smooths and prepares your skin for perfect makeup application with our Beautifully Flawless Foundation.
“The best primer I have ever used!”
"I'd like to prime my whole body with this magic potion! Seriously the best primer I've ever used. A little goes a long way. I prime my eyelids & lips, too." - Donna M.
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Nourish Your Skin
Rich in Jojoba, Avocado and Rosehip oils, and packed with antioxidants, this ultra light primer promotes radiant, healthy skin.
Fill In The Lines
Balanced enough for use on both dry and oily skin, our Smart Primer fills in fine lines and wrinkles while adding lightweight moisture that will last the whole day.
Experience The Difference
Smart Primer
Vegan
Does not contain ingredients derived from any animal or animal by-products.
Leaping Bunny Certified
We are Leaping Bunny Certified and are a completely cruelty free company.
Consciously Packaged
Our Smart Primer comes tightly sealed in an eco-friendly, glass bottle giving you the confidence it will remain toxin-free.
Toxin-Free
Each ingredient was carefully selected for safety and is free from our documented Banished List.
The Trifecta
The perfect trio for a flawless complexion: Smart Primer, Beautifully Flawless Foundation, and our Crunchi No. 1 Flat Top Brush
Luxury Vegan Brushes
Smart Primer
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Julie T.
I absolutely love this primer! It's so natural feeling and so light weight!
Jill W.
I absolutely love the crunchi primer! It feels good on, keeps my makeup in place all day, and doesn't break out my very sensitive skin!!!
Packaged in a recyclable glass bottle with a 100% BPA-free/Phthalate-free pump.
Hand-wrapped in eco-friendly, recyclable, and biodegradable educational wrap paper.