Smart Primer™

Our New & Improved Smart Primer™ smooths the appearance of fine lines and pores, creating an even canvas for effortless makeup application that lasts all day.

BENEFITS Smooths the Appearance of Fine Lines & Pores

Skin-Loving Ingredients

Packed with nutrient-rich ingredients that nourish and hydrate your skin.

Great for All Skin Types

Our unique lightweight formula works for all skin types whether it be oily or dry.

Blurs Appearance of Fine Lines & Pores

Our Smart Primer™ helps fill in fine lines and wrinkles while also creating the perfect canvas for makeup that lasts all day.

Leaping Bunny Certified

We are Leaping BunnyCertified and are a completely cruelty-free company.

Consciously Packaged

Packaged in a recyclable glass bottle with a 100% BPA-free/Phthalate-free pump.


Made with ingredients certifiably free of genetically modified material


  • Mushroom Extract Mushroom extract provides powerful antioxidants to help promote beautiful, soft skin.
  • Jojoba Oil Jojoba oil is rich in vitamins and minerals that promote even skin tone and provide a fresh revitalized glow.
  • Sunflower Seed Sunflower seed oil provides a fresh, revitalized appearance and helps to hydrate the skin.
  • Shea Butter Shea butter has a high concentration of vitamins and fatty acids that aid in soothing and conditioning the skin.

I absolutely love it!


It is so creamy and smooth! It really helps my foundation stay on all day long!

JoAnn S.

Crunchi Model

The Trifecta

The perfect trio for a flawless complexion: New & Improved Smart Primer™, Beautifully Flawless Foundation, and our Crunchi No. 1 Flat Top Brush.

Smart Primer™
Smart Primer™

 120 Reviews

Smart Primer™


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Charity H. Apr 06 2020

Well done on new formula!

So I liked the first Gen Smart Primer, but with my oily/combo skin it often left me shiny by midday, plus it was prone to separate on me a lot. But not with this new one! This new formula is so light but actually applies better and smoothly. My makeup application is much faster and the finish is much more airbrushed. I feel it minimizes the look of my large pores. It’s hydrating and moisturizing without being greasy. I’m hooked and will NOT go a day without using it when I use the foundation.

Katie m. May 18 2020

Best non toxic primer!

This primer is the holy grail for all skin types. It blurs imperfections and helps the foundation sit on the face flawlessly! I absolutely love that it isn’t greasy and dries quickly.

Our New & Improved Smart Primer™ smooths the appearance of fine lines and pores, creating an even canvas for effortless makeup application that lasts all day. It is now packed with more skin-loving ingredients like mushroom extract and sunflower seed oil to leave you with fresh, healthy-looking skin. Smart Primer™ will elevate your foundation to another level of unprecedented performance.

Packaged in a glass bottle with a 100% BPA-free/Phthalate-free pump and recyclable cap.

Hand-wrapped in eco-friendly, recyclable, and biodegradable, educational wrap paper.

Water (Aqua), Caprylic/Capric Triglyceride, Coconut Alkanes, Propanediol, Glycerin, Silica, Capryloyl Glycerin/Sebacic Acid Copolymer, Sorbitan Sesquioleate, Diheptyl Succinate, Tri(Polyglyceryl-3/Lauryl) Hydrogenated Trilinoleate, Helianthus Annuus (Sunflower) Seed Oil*, Aloe Barbadensis Leaf Juice Powder*, Rosa Canina Fruit Oil, Butyrospermum Parkii (Shea) Butter*, Tocopherol, Rosmarinus Officinalis (Rosemary) Leaf Extract, Tremella Fuciformis (Mushroom) Extract, Xanthan Gum, Sodium Chloride, Coco-Caprylate/Caprate, Maltodextrin, Hydrogenated Castor Oil, Jojoba Esters, Gluconolactone, Calcium Gluconate, Sodium Phytate, Potassium Sorbate, Sodium Benzoate, Alcohol, Citric Acid, Dimethicone *Certified Organic Ingredients Period after opening: 6M
For all-day wear, apply before foundation to create a smooth, even canvas.

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