Our New & Improved Smart Primer® smooths the appearance of fine lines and pores, creating an even canvas for effortless makeup application that lasts all day.
Packed with nutrient-rich ingredients that nourish and hydrate your skin.
Our unique lightweight formula works for all skin types whether it be oily or dry.
Our Smart Primer® helps fill in fine lines and wrinkles while also creating the perfect canvas for makeup that lasts all day.
We are Leaping BunnyCertified and are a completely cruelty-free company.
Packaged in a recyclable glass bottle with a 100% BPA-free/Phthalate-free pump.
Made with ingredients certifiably free of genetically modified material
I absolutely love it!
It is so creamy and smooth! It really helps my foundation stay on all day long!
JoAnn S.
So I liked the first Gen Smart Primer, but with my oily/combo skin it often left me shiny by midday, plus it was prone to separate on me a lot. But not with this new one! This new formula is so light but actually applies better and smoothly. My makeup application is much faster and the finish is much more airbrushed. I feel it minimizes the look of my large pores. It’s hydrating and moisturizing without being greasy. I’m hooked and will NOT go a day without using it when I use the foundation.
This primer is the holy grail for all skin types. It blurs imperfections and helps the foundation sit on the face flawlessly! I absolutely love that it isn’t greasy and dries quickly.
Our Smart Primer® smooths the appearance of fine lines and pores, creating an even canvas for effortless makeup application that lasts all day. It is now packed with more skin-loving ingredients like mushroom extract and sunflower seed oil to leave you with fresh, healthy-looking skin. Smart Primer will elevate your foundation to another level of unprecedented performance.
Packaged in a recyclable glass bottle with a 100% BPA-free/Phthalate-free pump and recyclable cap.
Placed in an 100% recyclable and biodegradable, FSC Certified paper carton.
End of Life Instructions:
Glass Bottle: Widely recyclable. Rinse and place in recycle bin. Discard pump.
Plastic Cap: Widely recyclable. Remove and place in recycle bin.
Paper wrap: Widely recyclable. Remove and place in recycle bin.