Beautifully Flawless

My Alibi Caoncealer Variants

Healthy, Flawless Complexion

Our nutrient rich, buildable foundation will give you the coverage you need while staying light and airy as if you are wearing nothing.

“Cult Following”

"Not only is this hands down the best foundation I have discovered since transitioning to green beauty, it is BETTER than the conventional brand I wore for years!" - Sarah A.

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Woman applying My Alibi Concealer

Stands Up To Toxic Competitors

Our toxin-free formula performs all day without putting your health at risk, allowing you to never compromise your health for beauty.

Nutrient Rich

Vitamins C & E provide antioxidant-rich coverage while soothing Aloe Leaf provides the perfect lightweight moisture ideal for all skin types.

Experience The Difference

Beautifully Flawless Foundation
Healing Lifestyles Award winner Logo

Green Beauty Award

Healing Lifestyles Earth Day Beauty Award Winner for Best Foundation.

Leaping Bunny Certified Logo

Leaping Bunny Certified

We are Leaping Bunny Certified and are a completely cruelty free company.

Consciously Packaged

Our liquid foundation comes tightly sealed in an eco-friendly, glass bottle giving you the confidence it will remain toxin-free.


Each ingredient was carefully selected for safety and is free from our documented Banished List.

Perfect Application

Pair with our exclusive Crunchi No. 1 Flat Top Brush for an all day airbrushed appearance with minimal effort.

Luxury Vegan Brushes 

Original Beautifully Flawless Foundation

Fair complexion with a neutral balance of pink and yellow undertones. Best for porcelain skin types.

 295 Reviews

Original Beautifully Flawless Foundation


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Jennifer R.

Jennifer R.

I've tried a lot of cleaner products and this one is by far my favorite. I use a foundation brush and it goes on smoothly and evenly.

Meagan C.

Meagan C.

I have always struggled with liquid foundation and was very hesitant to try this brand. I loved the fact that the ingredients were safe, but was afraid it would "suffocate" my skin.To my surprise it did the complete opposite. This foundation is so light you can hardly tell it's on. I also love the coverage and the smell. Oh my goodness the vanilla planifolia smells so yummy! People have actually commented on how good my face smells (super weird I know!)

Going Crunchi has never been easier, with our nutrient-rich, lightweight medium to full coverage, buildable foundation. Vitamins C & E provide antioxidant-rich coverage while soothing Aloe Leaf gives a lightweight moisture, perfect for all skin types. We also recognize that it is not only what goes in the package, but the package itself. All of our liquid foundations come tightly sealed in an eco-friendly glass bottle, giving you confidence that it will remain toxin free. Pair with our exclusive Vegan Crunchi Flat Top Foundation Brush for all day airbrushed appearance with minimal effort.

Packaged in a recyclable glass bottle with a 100% BPA-free/Phthalate-free pump.

Hand-wrapped in eco-friendly, recyclable and biodegradable educational wrap paper.

Aqua (Deionized Water), Caprylic/Capric Triglyceride, Aloe Barbadensis Leaf Juice*, Glyceryl Caprylate, Dimethicone, Silica (Amorphous), Stearic Acid, Mica, Butyrospermum Parkii (Shea Butter) Fruit*, Cera Alba (Beeswax)*, Oryza Sativa (Rice) Powder, Glyceryl Stearate, Tocopherol (Vitamin E • Non-GMO), Rosa Canina (Rosehip) Oil*, Sodium Ascorbate (Vitamin C), Origanum Vulgare (Oregano) Leaf Extract*, Thymus Vulgaris (Thyme) Extract*, Olea Europaea (Olive) Leaf Extract*, Rosmarinus Officinalis (Rosemary), Leaf Extract*, Lavandula Angustifolia (Lavender) Flower Extract*, Hydrastis Canadensis (Goldenseal) Root Extract*, Vanilla Planifolia (Vanilla) Fruit Extract, May Contain: Titanium Dioxide (CI 77891)**, Iron Oxides, (CI 77499)**, (CI 77491)**, (CI 77492)** *Certified Organic Ingredient, **EcoCert Period after opening: 6M
For best results use with the Crunchi Vegan Flat Top Foundation Brush. Pump foundation onto the brush or the back of your hand. Continue to layer until you achieve your desired coverage. For best results start with the Smart Primer and set with the Translucent Finishing Powder.

ITEM #: 1311   · SIZE: NET 30ML / 1.0 US FL OZ