EYES Nutribrow® Eyebrow Pencil My Alibi® Concealer + Primer Highliner® Pencil Eyeliner Eyeshadow Shattered® Mascara
SKINCARE Skincare Sets Daylight® Advanced & Nightlight® Advanced NEW! I AM The Balm™ Makeup Cleansing Balm Facial Cleansing Bars I AM Polished Facial Exfoliator Clarilight® Essence + Toner Goldenlight® Facial Serum Powerlight® Eye Cream Daylight® Facial Cream Nightlight® Facial Cream Sunlight® Facial SPF
BODY CARE Charcoal Body Bar
GIFT CARDS Gift Cards
TOOLS Brushes Makeup Bags Accessories
LAST CHANCE
SAMPLE CARDS Foundation Sample Cards
Beautifully Flawless
Foundation
Healthy, Flawless Complexion
Our nutrient rich, buildable foundation will give you the coverage you need while staying light and airy as if you are wearing nothing.
“Cult Following”
"Not only is this hands down the best foundation I have discovered since transitioning to green beauty, it is BETTER than the conventional brand I wore for years!" - Sarah A.
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Stands Up To Toxic Competitors
Our toxin-free formula performs all day without putting your health at risk, allowing you to never compromise your health for beauty.
Nutrient Rich
Vitamins C & E provide antioxidant-rich coverage while soothing Aloe Leaf provides the perfect lightweight moisture ideal for all skin types.
Experience The Difference
Beautifully Flawless Foundation
Green Beauty Award
Healing Lifestyles Earth Day Beauty Award Winner for Best Foundation.
Leaping Bunny Certified
We are Leaping Bunny Certified and are a completely cruelty free company.
Consciously Packaged
Our liquid foundation comes tightly sealed in an eco-friendly, glass bottle giving you the confidence it will remain toxin-free.
Toxin-Free
Each ingredient was carefully selected for safety and is free from our documented Banished List.
Perfect Application
Pair with our exclusive Crunchi No. 1 Flat Top Brush for an all day airbrushed appearance with minimal effort.
Luxury Vegan Brushes
Fair complexion with a neutral balance of pink and yellow undertones. Best for porcelain skin types.
Original Beautifully Flawless Foundation
Customer Reviews View All
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Jennifer R.
I've tried a lot of cleaner products and this one is by far my favorite. I use a foundation brush and it goes on smoothly and evenly.
Meagan C.
I have always struggled with liquid foundation and was very hesitant to try this brand. I loved the fact that the ingredients were safe, but was afraid it would "suffocate" my skin.To my surprise it did the complete opposite. This foundation is so light you can hardly tell it's on. I also love the coverage and the smell. Oh my goodness the vanilla planifolia smells so yummy! People have actually commented on how good my face smells (super weird I know!)
Packaged in a recyclable glass bottle with a 100% BPA-free/Phthalate-free pump.
Hand-wrapped in eco-friendly, recyclable and biodegradable educational wrap paper.
