Frequently Asked Questions

Absolutely! We are working hard to expand our product line to include a wide variety of cosmetics and expand the shades of our current products. We are just getting started!

Yes! Up until this point our primary focus has been safe, high-performing makeup. We are working hard to continue to expand in terms of makeup products, variety, shades, and formula types to meet the diverse individual needs of our clients. Since our launch, we have had such an overwhelming request for skin care products in addition to makeup, that we moved skin care development to our priority list sooner than initially anticipated. We are thrilled with our progress so far and can't wait to introduce the first of our skin care products in 2018.

No. The long-term safety data of nanoparticle technology has yet to be determined, therefore Crunchi products DO NOT use any nanoparticle ingredients.

The health concern involving use of titanium dioxide involves inhalation of the loose powder form. The International Agency for Research on Cancer (IARC) identifies inhalable titanium dioxide as possibly carcinogenic. To avoid this risk, Crunchi does not use titanium dioxide in any loose powder formulations.

Crunchi products are composed of mostly natural ingredients in combination with a handful of strategically selected safe synthetic ingredients.

Crunchi is proud to offer safe products that have outstanding performance, efficacy and longevity. It is very challenging to create a cosmetic that performs like its toxic competitor using 100% natural ingredients. Crunchi has thoughtfully selected a small group of synthetic ingredients that have substantial safety data, to utilize only where it is imperative to improve the performance of the product.

Silica Amorphous is a naturally derived ingredient used in many Crunchi products, and is considered a low health hazard by the Environmental Working Group (www.EWG.org/skindeep). Silica Amorphous is very different from the ingredient Silica Crystalline (Quartz) that is considered a known human carcinogen by the International Agency for Research on Cancer, as well as the other reputable agencies. Please note we use Silica Amorphous, NOT use Silica Crystalline (Quartz).

No, Crunchi has elected to avoid the use of Japanese Honeysuckle as a preservative in any of our products. While Japanese Honeysuckle sounds very natural and innocent, there are some that feel the molecular structure is too similar to the structure of a paraben and may mimic the same role of a paraben in the body. We have confidently chosen a series of natural, certified organic preservatives that have well documented safety and efficacy data.

GSE has drawn concern in the past, when third party purity testing found contamination with triclosan, methylparaben and benzethonium chloride. It is suspected that this contamination occurs at some point during the extraction process. To avoid this risk, Crunchi has elected to avoid the use of Grapefruit Seed Extract (GSE) altogether in any of our products. We have confidently chosen a series of natural, certified organic preservatives that have well documented safety and efficacy data.

No. While this preservative is commonly used in brands that market themselves as “natural” or “safe” it still carries some safety controversy and is avoided by many ingredient conscious consumers. We have confidently chosen a series of all natural, certified organic preservatives that have well documented safety and efficacy data.

Crunchi products use a preservative that is a combination of certified organic extracts. The organic extracts are very safe and effective however they do not preserve the product as long as some of the other (more controversial) preservatives on the market. While there are many variables that impact shelf life such as heat, bacterial contamination, etc., we recommend a shelf life guideline of one year, with the exception of Crunchi Mascara which should be discarded 3 months after opening, or unless noted otherwise.

We are proud to say Crunchi is a Leaping Bunny Certified brand. Absolutely NO animal testing has been conducted in the formulation or manufacturing process of any Crunchi product. We are an animal loving and friendly company, from our ingredients to our brushes.

All naturally occurring pigments that come from the earth have impurities such as lead. While it is not possible to remove 100% of impurities from iron oxides derived from the earth, the pigments used to color Crunchi products have some of the highest possible standards for purification and therefore have very low impurity levels. All pigments used meet the ECOCERT standard, which is one of the most prominent international organic certification organizations in the world. We feel the use of these naturally occurring pigment ingredients, is much safer than the potentially toxic and controversial synthetic alternative.

Any scent or flavor used in Crunchi products is derived with 100% essential oils or natural extract ingredients (such as vanilla planifolia extract). There is a loophole in the cosmetic industry and many concerning ingredients can be disguised in a “fragrance” or even “natural fragrance” ingredient listed on a product. You can feel confident when choosing a Crunchi product there is never any hidden or undisclosed ingredients.

Yes! We are ecstatic to announce our entire product line is now rated on the EWG Skin Deep Database and are pleased to say our overall safety ratings are phenomenal! You can access our ratings here: Crunchi EWG Skin Deep Ratings

No, Crunchi has selected naturally derived ingredients to pigment our products, meeting our strict safety and efficacy standards WITHOUT the use of controversial synthetic colors.

No. Talc is a controversial ingredient for many reasons. Some talc contains the known carcinogen asbestos. Talc has been identified as a lung irritant and has been linked to organ system toxicity. Therefore, Crunchi has avoided use of talc in any form.

Yes, at this time all Crunchi products are made with ingredients that are considered gluten free.

Yes, 100% of Crunchi products are either vegan or vegetarian. The foundation, concealer, mascara, lipgloss and lipstick are considered vegetarian due to the use of the ingredient, organic beeswax. Beeswax is technically an insect bi-product and therefore cannot be declared vegan. The beeswax used in our products is 100% organic and sourced humanely. Absolutely no bees were harmed in the sourcing of the beeswax. It is also highly filtered so any naturally occurring bee parts have been removed before use in our cosmetics.

At this time there is no standardized definition for the term “toxin-free”. However, Crunchi has defined toxin-free as the following: A product is considered toxin-free if it does not contain any ingredients known to cause harm or health hazard based on available ingredient data and research. Each ingredient has been carefully selected and is free from our documented black list.

All of our products are made with ingredients considered certifiably free of genetically modified material (non-GMO) with the exception of two ingredients. Our sources for the ingredients glyceryl stearate and C20-40 Alcohol, could not provide appropriate documentation declaring that they have an identity preservation program that enables the segregation of GMO and non-GMO crops. We feel the use of these two vegetable derived ingredients (lacking non-GMO certification), is a much safer than the potentially toxic alternative. We continue to seek certifiable non-GMO sources for these two ingredients and will update our website if this is achievable.

Each of our brushes are 100% vegan and cruelty free including the glue used to construct the brushes. Our Luxury Vegan Brush line is made with a high-grade synthetic spun bristle. The synthetic fibers are thinly extruded to mimic a natural bristle. Additionally the tip of each bristle is razor cut to maximize softness. The brushes are extremely versatile and durable. Beyond Vegan status, synthetic bristles are not as porous as natural animal hair brushes and therefore absorb less product during application reducing waste and resulting in longer lasting cosmetics.

A pure form of dimethicone is found in Crunchi’s Beautifully Flawless Foundation, Mascara and Eyeshadows. The Cosmetic Ingredient Review (CIR) Expert Panel compiled all of the available data on dimethicone from over 100 independent studies in a comprehensive, evidence based report. From this data analysis they concluded it is unlikely that dimethicone is absorbed into the skin due to the large molecular weight of the polymer and that dimethicone is safe for use in cosmetic products. Therefore they concluded that dimethicone “may be used safely in cosmetic formulations.”

No. A comprehensive evidence based review documented in the Ullhman’s Encyclopedia of Industrial Chemistry has concluded that dimethicone has no marked harmful effects on organisms in the environment and it is concluded not to represent an environmental hazard.

Sodium hydroxide is an alkaline salt commonly used in both traditional and safer/organic cosmetic brands to adjust the product pH. Crunchi Lashes for Days Mascara, contains <0.2% sodium hydroxide simply as a pH adjuster necessary for product stability and efficacy. Sodium and hydroxide ions are common natural mineral substances present in many natural soils, in groundwater, in plants and in animal tissues. Sodium hydroxide is commonly used to counteract acidity in swimming pool water, or in drinking water. Additionally, the US FDA classifies this salt as “generally recognized as safe” (GRAS) ingredient and permits it to be added to food and beverages for alteration of acidity and for stabilization. Sodium Hydroxide in high and concentrated quantities has the potential to be irritating to the skin.

At this time Crunchi has not performed any third party analysis testing on the products. We recognize this would be valuable asset and it is something we are considering in the near future.

Yes. Where possible we have selected glass and paper packaging for Crunchi products, however, it is not feasible to avoid plastic completely. 100% of the plastic used to package Crunchi products is phthalate and BPA free. The kettles that are used to heat and mix the cosmetics are stainless steel.

Yes, we are proud to say 100% of Crunchi cosmetics are manufactured in the USA.

We are proud to absolutely guarantee that 100% of our cosmetics are crafted in the USA. Unfortunately, additional specifics are considered proprietary information, to protect our uniquely crafted formulas, and cannot be disclosed. Thank you for understanding.

Yes. Many Crunchi products contain coconut oil derived from coconut. If you have any known allergies or sensitivities please check the product ingredient sections closely, prior to use. Please visit our website for a complete list of ingredients for each product.

The term hypoallergenic has no federal definition or standard that governs the use of the term. Companies may use the term hypoallergenic on any product without evidence or substantiated proof of lowered allergic incidence. We encourage individuals with known ingredient allergies to look carefully at the complete ingredient list that accompanies each product, prior to use. These ingredients can also be found on our website. If an allergic reaction or irritation ever occurs we recommend discontinuing the suspected product immediately and consulting a medical provider.

The term non-comedogenic is tricky because it is not regulated or standardized, and it is controversial in its use. It is used frequently as a marketing tool (similarly to hypoallergenic), and therefore is asked about frequently.
With that being said there are some ingredient scales that exist that rate ingredients (again, they are not standardized by the FDA and therefore different ratings are published for different ingredients depending on which scale you look at).
Based on the available comedogenic rating scales the only ingredient we use in our products that might rate slightly higher is coconut oil (which is in our lipgloss, lipstick and concealer).

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